Stablecoin issuer Tether has taken an unusual step to expand its artificial intelligence (AI) business by hiring an expert in artificial intelligence (AI) film production, Bloomberg reports.
According to Tether’s careers page, the AI Filmmaker role involves creating engaging short films and videos using AI-powered photo and video tools. These pieces aim to tell compelling stories, showcase our products and bring Tether’s brand vision to life.
The selected candidate will work with the marketing team to ensure alignment with the company’s branding, tone, and visual aesthetic.
Tether CEO Paolo Ardoino highlighted the strategic value of incorporating AI filmmaking into the company’s operations. He said this approach is consistent with Tether’s commitment to innovation to improve scalability, efficiency and cost control.
Ardoino also highlighted the growing importance of adapting recruitment strategies to reflect the impact of AI in modern business environments.
Details of the hiring process are still under wraps, but Ardoino revealed that Tether has already hired 30 people in recent months to build its AI platform.
In addition to filmmakers, Tether is recruiting AI inference engineers and six researchers specializing in large-scale language models (LLM) in more than 20 countries, including France and India.
Ardoino previously revealed that Tether aims to launch an interactive AI platform by the first quarter of 2025. Details are unclear, but the company confirmed that the platform will allow users to interact with AI directly from their smartphones, continuing an important step in the company’s AI development. .
USDT market capitalization
While Tether pursues AI growth, its flagship stablecoin USDT faces challenges in the market. The circulating supply of tokens has fallen from a peak of $140 billion in December to $137 billion at the time of writing.
Market analysts suggested that this decline was due to multiple factors, including the recent delisting efforts of several European exchanges to comply with the recently implemented Market for Cryptocurrency (MiCA) regulations. There is.
Furthermore, the broader crypto market downturn has exacerbated the situation, with the price of Bitcoin recently falling from a high of over $100,000 to below $95,000.
Despite the setback, USDT remains the largest stablecoin by market capitalization, controlling about 70% of the $205 billion market.
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